Emirates Nature-WWF

art direction ✳ print design ✳ information design

To mark 25 years of conservation achievements, Emirates Nature–WWF (EN–WWF) organised a week-long conference spanning Dubai and Abu Dhabi. The event required the development of a wide range of collateral and design materials. I was initially tasked with establishing the visual direction for the conference. Drawing from the EN–WWF colour palette, I utilised Midjourney to generate AI-powered visuals depicting wildlife and natural landscapes native to the UAE. This visual direction was then applied consistently across all materials, including the exhibition, presentations, and briefing packs shared with distinguished guests.